For Fastrack's new collection launch, the brief was to craft a high-energy 3D product film introducing the new Oceanyx watches, inspired by the sharp geometry of icebergs and the the frozen world. We needed to capture the inspired design of the timepiece while visually immersing it in this world.
Product Renders
R&D & Explorations
A big chunk of the our time went into lookdev and testing before locking down the final aesthetic. Not everything made the final cut, but these experiments helped set the whole mood
Initial Ice and Frost explorations
Initial Ice Cave & Mist Explorations
(The assets, world building, animation etc was made in Maxon Cinema 4D and rendered in Redshift. The mist and smoke simulations were done in EmberGen)
Credits
Visual Direction and Storyboard: Jyotsna Shekawat, Harshit Vardhan, Omkar Yelikar
Visual Assets and World Building: Omkar Yelikar, Harshit Vardhan
3D Animation: Harshit Vardhan, Yash Salunkhe
2D Animation: Yash Salunkhe
Music and SFX: Harshit Vardhan, Omkar Yelikar
